SCENOGRAPHY – SUCCESS WITHOUT THEATRE.
Scenography refers to the theatrical further development of architecture and space design for the great stage of the world. Today, it’s increasingly the venue for three-dimensional brand staging and is therefore a crucial factor for company success among global competition.
With the skilful use of the scenography methods and techniques, you are not just simply designing a room but an entire brand experience. Without KECK, a room only has three dimensions: its height, width and length. With KECK, a difference-making dimension is added – the atmosphere.
KECK focuses great attention on all aspects: space shape, materials, furnishings, media technology, lighting and colour. Dramatic, clever interaction speaks to all of your visitors’ senses, helping them to experience your message – often without realising it – instead of simply seeing it. The demanding task of creating brand worlds requires comprehensive expertise, so KECK has a team that collaborates in combining communication, design and architecture in order to realise these as both temporary and permanent exhibits and events.
DON’T JUST SEE PRODUCTS, EXPERIENCE THEM – PRODUCT PRESENTATION WITH KECK.
Whether it's a trade fair stand, exhibition, virtual space or complete shopfitting: we make your target audience more aware of your products with a well thought-out presentation.
That’s why it’s important that we listen to you first, in order to be able to understand your products and what your customers want.
Afterwards we initially develop an individual strategy based on your targets – and then build the perfect stage for you. We make your product easily accessible if you want people to touch it. We present your product interactively if you want visitors to have a hands-on experience – so that they can feel, discover and understand it and not just look at it.
The more digital the world becomes, the more real and sensory a product experience should be. And not just in the short-term – communication within a space makes it incomparably real and long-lasting.
LIGHTING DESIGN PRESENTS YOUR PRODUCT AND YOUR BRAND IN THE BEST LIGHT.
A professional lighting concept is the basis for successful brand staging. Applied purposefully, lighting can creatively illuminate spaces and objects, create an emotionally charged ambience, and guide your customers towards positive perception and actions.
That’s why KECK includes lighting design from the very beginning of the process, in the ideas and conception phase. Together, we develop the lighting presentation, technology and quality that creates the best ambience for your brand. Which messages and products need particular attention in order for you to achieve your goals? Our experts implement the results as part of a unique concept, matching architecture, design, communication and all presentation elements to the desired spatial effect and atmosphere.
Your brands, your products and your message will shine in the right light. You won’t just see this, you’ll feel it.