KECK and Hansgrohe at Kitchen & Bath 2021

KECK has already realized the brand staging of hansgrohe and AXOR at Kitchen & Bath in Shanghai 15 times in a row. Since 2017, the companies have been working together with KECK ASIA as a perfectly coordinated trio.

In 2020, the annual and up to then most frequented trade fair in China had been cancelled due to Covid-19. The world's leading trade fair ISH, which normally takes place before it, also had to be cancelled in 2021. The authentic staging of brand, product and design was nevertheless the focus at Kitchen & Bath 2021, and rightly so in view of the very satisfactory visitor numbers and strong interest. A fantastic result for us - even in view of the challenges posed by the pandemic.

All communication in the run-up to the event was audiovisual. Even during the last days over Whitsun, we were only able to accompany and support the various trial setups and stand construction audiovisually. This was a great difficulty, especially with the number of products that had to be assembled and installed on the stand in coordination with the customer and the corresponding technology.

In addition to the meticulous engineering, the assembly also required the highest commitment and perfect coordination in four day and night shifts. A world of experience was created that fulfills the claim of the design brand AXOR and the premium brand hansgrohe. See for yourself.